How a bold rebrand helped Nova Fitness stand out in a crowded market

Nova Fitness looked like every other gym in its category — generic logo, stock photography, and a social presence that blended into the feed instead of stopping the scroll.

We built a bold new visual identity, a distinct photography and motion style rooted in real members instead of stock talent, and a content system that let the in-house team keep publishing consistently after launch.

Brand recall studies showed a 3x lift within six months, social following grew 150%, and 85% of surveyed members said the new brand made them more likely to recommend Nova to a friend.