How a data-driven ad strategy doubled leads for Brightline Realty

Brightline Realty was spending heavily on broad, unsegmented campaigns that generated plenty of clicks but very few leads agents actually wanted to call back.

We rebuilt the funnel around intent — separate campaigns and landing pages for buyers versus sellers, tighter geographic and behavioral targeting, and a lead-scoring handoff so agents could prioritize their time.

Cost per lead dropped 35% while lead volume doubled, and the lead-to-close rate climbed to 18% as agents spent their time on prospects who were actually ready to move.